At its most basic level, a sale is a very simple activity. The buyer has a need or want that can be satisfied by the seller's product or service. To get your sales to the highest level you simply need to find as many needs that your products can fill.
What stands in the way of accomplishing this? Only two things--the customer's reluctance to part with their money and the salesperson's ability to demonstrate how the buyer's need can be met.
The best way to improve your ability to sell is to practice selling. Just like baseball players practice playing baseball, you should be practicing your sales skills everyday. How? The best way to improve is through role playing exercises. Get a manager, a friend, another salesman and play through a few selling situations. One of you is the customer and one is the salesman. Raise a few objections, Practice closing then switch roles and do it again. It's easy!
See my article on ezinearticles.com about sales training: http://ezinearticles.com/?Sales-Success-Through-Role-Playing&id=2222420
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