Telephone Sales

For the sales person in a retail tire store, the telephone may very well be the most important sales tool. Can you even imagine a day without the telephone?

When a customer or prospective customer calls your store on the telephone, do you have a method or plan for handling the call? Are you solidly in control of the call? Most importantly, what is your objective when you're on the telephone with a customer?

The old saying "if you don't know where you're going, you'll never get there," applies here. When a customer comes into your store, then you want to sell him or her tires, right? Sure you do! So when a customer calls on the phone, you want to sell them tires also, right? Wrong!

What? Stop and analyze for a moment. Selling tires is a good and profitable thing to do, right? Yes, it is. But what is better then selling tires? Selling labor. Wheel balancing, alignments and other labor services make your shop really profitable. You want the customer to come in to your store!

So when you're on the phone, your primary objective is to get the customer into your shop--not to wrap up a tire sale. What are you telling your customers on the phone? Just as important, what are your competitors telling callers on the phone? (Hint: phone shop your competitors today!) You need to make a plan for getting customers to visit. For a free article on this subject, visit http://ezinearticles.com/?Phone-Sales-Tips-For-Retailers&id=2145202